Webinar 15.4. I Account Based Marketing: When Inbound is no Longer Enough

Many B2B companies have seen great results by implementing the inbound methodology, but it isn't the answer to everything.

If inbound could be compared to fishing with a net, Account Based Marketing, or ABM, would be fishing with a spear. A bespoke range of methods are used to target a certain ideal customer, with the intention of pinpointing marketing resources towards the same companies that sales are actively approaching.

Welcome to Valve's webinar on April 15th at 15.00-15.45 to find out why ABM is rapidly finding its way into B2B growth marketers' toolboxes!

The topic is presented by ABM and digital marketing experts Giuseppe Chiorazzo, Head of Customer Experience at Danfoss Drives and Ilmari Piela, Chief Growth Officer at Valve.

Webinar programme:

  • What is Account Based Marketing?
  • What advantages does ABM have over Inbound? 
  • What kind of companies benefit from the ABM strategy? 
  • Account Based Marketing in B2B – A pilot project by Danfoss Drives. 

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Experts

Giuseppe Chiorazzo

Giuseppe Chiorazzo

Head of Customer Experience, Danfoss Drives

Giuseppe has a long experience in planning and driving digital marketing programs in both B2C and B2B companies. He is a growth mindset believer and a keen advocate of customer centricity.

Ilmari Piela

Ilmari Piela

Chief Growth Officer, Valve

Ilmari is an expert in aligning sales and marketing, CRM and marketing automation. He has more than 15 years of experience as an executive and consultant, translating business initiatives and strategies into bottom-line results in revenue and client growth. Prior to joining Valve, Ilmari worked as manager of data-driven marketing at industrial conglomerate Wärtsilä.

  

 

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