Account-Based Marketing (ABM) is a trendy topic but how to make it work and drive results is a whole another thing. The end goal of ABM is to get dream clients but in order to do that we need to utilise data and measure influence to the customer journey. Also, data-driven ABM requires both intent and CRM data to drive results. By doing the ground work properly, we are able to increase awareness, engagement, and finally sales in the dream clients.
The topic was presented by Sami Miettinen, Global Marketing Director at GE Healthcare, Markus Ståhlberg, CEO at N.Rich, and Otto Niinikoski, Growth Marketing Strategist at Valve.
Sami's passion is to create new, utilize new technologies and get things done. He has +20 years of experience working in a complex healthcare industry in global product management and marketing.
Markus has over 2o ycears of experience in digital marketing and sales. Currently he is the CEO of Europe's leading SaaS ABM software N. Rich.
Otto has long experience in digital marketing. He helps customers to create successful data-driven ABM and digital marketing campaigns.
Download Markus Ståhlberg's and Otto Niinikoski's speech recording and slides